KSA 2025 Market Share: A 10-Year High for the Kingdom

The Saudi new vehicle market reached a 10-year high in 2025, recording 857,247 units sold, which marks a 3.6% growth year-on-year. Toyota remains the ultra-dominant leader, securing a 28.6% market share (up 4.8% from 2024), while Hyundai maintained its second-place position with a 15.9% share . Kia also showed strong performance, growing 9.3% to hold a 7.8% share. A notable shift in the rankings occurred as Ford (up 12.5%) overtook Nissan (-1.1%) to claim the fourth spot overall . Mazda was another standout gainer, advancing to the eighth spot with an 17.5% volume increase. Despite fierce competition, the "traditional giants" of Japanese and Korean origins continue to capture 88.4% of the market, outperforming the initial wave of growth seen in other segments.